Design Info

An alarming amount of my time as a graphic designer and art director is spent dissuading clients from taking the safe option. This doesn’t come from a desire to be radical for the sake of being radical. Instead, it comes from a pragmatic conviction that success in most forms of communication (commercial and non-commercial) is best achieved by crediting audiences with intelligence, and avoiding clichés and formulaic gestures. But this is a hard argument to win. Brave clients are rare; there is security in sameness, and safety in dumbing down.
Adrian Shaughnessy